JCB Guided Tour

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Sorry but this event is no longer available to book. Please add yourself to the waitlist.

Monday 15 July 13:00 - 15:00

From £33.50

Listed by Spice West Midlands


An amazing opportunity to venture behind the scenes of JCB’s world famous diggers; this unique tour includes historical information, little-known facts, exciting insights and gets you up close to the JCB manufacturing process.

Your visit will begin with welcome refreshments, and a short presentation in the JCB Theatre showing a corporate brand video on the global manufacturing facilities and products. You will then be invited by one of JCB's Tour Guides to attend a personal tour of the ‘’Story of JCB’’ exhibition with time to visit the JCB shop.

The 2 hour tour will then take you to the assembly line of the world-famous Backhoe Loader machine; here you will see the process of how the machine is built from the delivery of the sheet steel, profiling, laser cutting, welding, paint shop, assembly and finally the finished product!

Please note that this will not be a Spice exclusive tour.

This event is subject to a 14 day cancellation fee.

About JCB

The story of JCB is one of innovation, ambition and sheer hard work. From small beginnings building agricultural tipping trailers in 1945, to the global force in manufacturing the company has become today, JCB has constantly pushed the boundaries in our desire to be the best. My father and company founder Joseph Cyril Bamford’s motto was, “Jamais content”, and that is exactly right – we are never content with our achievements. But I believe that even he would be amazed by what the company has become. Today, we have 22 plants on four continents and more than 750 dealers around the world.



Guided factory tour, film, exhibition tour, welcome refreshments, Spice coordinator & booking fees.

Availability & Pricing

Member£33.50Sold Out
Guest£35.50Sold Out

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JCB Visitor Centre, Station Road, Rocester, Staffordshire, ST14 5HA

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